WHITE PAPER: THE NEXT EVOLUTION OF MARKETING

whitepapercover evolution influencer marketing

32 Big Brands switching on employees through advocacy

Innovative brands look to put customers and employees at the heart of their influencer strategy as a catalyst to generate positive business impact and growth.

In this white paper, we look at why Advocate Marketing is important and gaining huge momentum across multiple sectors as brands make customers and employees pivotal to a reimagined marketing approach.

We’ll see how - from airlines and automotive to fashion and telecoms - word-of-mouth marketing at scale, enabled by the latest in tech innovation, is directly impacting on the ability of brands to increase awareness, engagement and sales.