WHITE PAPER: THE NEXT EVOLUTION OF MARKETING

whitepapercover evolution influencer marketing

32 BIG BRANDS THAT ARE SWITCHING ON THEIR CUSTOMERS AND EMPLOYEES

A new wave is beginning to emerge within influencer marketing as innovative brands look to put customers and employees at the heart of their business as a catalyst to generate positive business impact and growth.

With trust in advertising at an all time low and transparency in big in uencers becoming an issue, brands are looking to cut through the noise to reach their audience and form more intimate and authentic relationships.

Brands looking for a new way to connect with their audience authentically - working with customers and employees as promoters - see Advocate Marketing as a huge and innovative growth area. New technology has also transformed the ability to manage, scale and measure advocates’ online activity.

In this white paper, we look at why Advocate Marketing is important and gaining huge momentum across multiple sectors as brands make customers and employees pivotal to a reimagined marketing approach.

We’ll see how - from airlines and automotive to fashion and telecoms - word-of-mouth marketing at scale, enabled by the latest in tech innovation, is directly impacting on the ability of brands to increase awareness, engagement and sales.

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