Institute of Chartered Accountants (ICAEW)

Challenge: How to cut through a highly competitive market for business advice services against a backdrop of declining ROI on advertising.



ICAEW was looking for a way to position themselves as experts in business advice while engaging their members with high value content to share on social and build their own personal profiles.

In this success story, you’ll find out how Qubist helped ICAEW to:

  • Provide members with high quality content to build their personal profiles on social
  • Drive lead generation and new business for their accountant members
  • Increase website traffic
  • Build positioning as thought leaders in business advice, a highly competitive space

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