Iceland Foods

Challenge: How to significantly increase reach to raise brand and product awareness among new audiences and shift brand perception.



Iceland Foods were looking for the right advocacy solution to manage their employee advocacy programme at scale.

In this success story, you’ll find out how Qubist helped Iceland Foods to:

  • Increase brand mentions generating 40 million reach in first 3 months
  • Engage local reps to reach new customers in their region
  • Drive up engagements and mentions of new products
  • Debunk negative perceptions of frozen foods to lift sales and growth

Download case study