Iceland Foods

Challenge: How to significantly increase reach to raise brand and product awareness among new audiences and shift brand perception.

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Solution:

Iceland Foods were looking for the right advocacy solution to manage their employee advocacy programme at scale.

In this success story, you’ll find out how Qubist helped Iceland Foods to:

  • Increase brand mentions generating 40 million reach in first 3 months
  • Engage local reps to reach new customers in their region
  • Drive up engagements and mentions of new products
  • Debunk negative perceptions of frozen foods to lift sales and growth

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