WHITE PAPER: HOW ICELAND FOODS IS TRANSFORMING RETAIL MARKETING THROUGH ADVOCACY

Iceland Foods Advocacy White Paper

How Iceland Foods is transforming retail marketing through advocacy

How does a smaller food retailer compete with heavyweight supermarkets for market share?

With trust in advertising at an all time low, brands have to adapt to fast changing consumer behaviour to find ways to build a deeper more personalised relationship with the customer to gain the competitive edge. Against this backdrop, how does a smaller food retailer compete with heavyweight supermarkets for market share?