One of the most frequent questions we get asked from clients starting an employee advocacy programme is 'where do we get the content for our advocacy programme from?'.
In reality there is a minimum resource and time requirement to create content that is effective for advocacy - and a huge amount of your existing content will be suitable.
Attracting and retaining talent has never been more competitive and employee advocacy is an approach that offers a major opportunity.
It enables enterprise level businesses to distribute employer branding more authentically. Based on our experience working with leading global brands on employee advocacy, here are key takeaways on how to empower your employees to attract and refer brilliant candidates to join your company.
One of the biggest benefits of running a tech-driven employee advocacy programme is the ability to harness relevant, real time data to build a commercial advantage. Working with leading UK brands, we understand the importance of being able to access and measure data in real-time to drive sustainable results.
Here we give some expert guidance on what kind of data you should be looking to have access to when you start your employee advocacy programme and why this functionality is critical to drive outcomes that tie back into wider business objectives.
Selecting and recruiting the first advocates for your employee advocacy programme will ensure it gets off to a successful start, but how do you know who to pick and how do you get them on board smoothly?
Having launched multiple successful employee advocacy programmes, here’s some key tips that will have colleagues sharing content on a regular basis through the advocacy programme.
Employee advocacy: Run a programme in different languages
Global organisations can expect the best employee advocacy platforms to offer multiple languages to activate advocates internationally and drive global reach and relevance.
Having a mobile-first, multi-language employee advocacy app means you bring together a disparate workforce and maximise access to relevant content. Here are a few more things to know before starting your employee advocacy programme.
Employee advocacy: Bringing together a disparate workforce
Colleagues who are not office-based present a challenge to any company looking to keep all their staff connected, engaged and empowered.
Making sure employees are informed and receive consistent communication is a key benefit in adopting an employee advocacy programme. Below we offer some expert guidance on how Qubist has helped clients bring together and motivate a disparate workforce for measurable results.