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Webinar: Employee Advocacy - why now is the time to empower your team

We're delighted that in our next webinar Brian Solis, Principal Analyst, Altimeter and best-selling author will join Andrew Seel, CEO at Qubist to discuss how to build the business case for employee advocacy. 

The live webinar ‘Employee advocacy and influence: why now is the time to empower your team’ takes place on 3 May 2018, 4pm (BST), 8am (PT). 

This webinar will discuss the importance of employee advocacy in a digital and social economy and why now is the time for enterprise businesses to tap into the potential of their employees to influence at scale.

To attend the webinar, register your interest here

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What you will learn

During the webinar Brian and Andrew will discuss:

  • Why employee advocacy matters in a digital and social economy
  • The rise of empowered influence - employee to consumer
  • How to define business objectives for an advocacy programme
  • Cross-departmental working across, for example HR and Marketing
  • Leading brand case studies and best practise

Employee advocacy: The Business case

Senior marketers are familiar with a changing landscape:

  • Brand transparency and trust issues are a huge concern for consumers
  • Use of ad blockers continues to increase and paid media is now less and less effective
  • Organic social is nearly non-existent, while Facebook now prioritises posts from friends and family
  • Influencer advertising is not the same as influence marketing - popularity is not the same as real influence

Employee advocacy offers a route through. Compared to brands themselves or CEOs, employees exhibit a high degree of trust in their personal networks, so are able to influence and change behaviour.

By adopting a tech-enabled employee advocacy programme, brands are able to scale up activity through their brand ambassadors to achieve a massive increase in reach and engagement for major business growth.

Sign up here to attend the webinar

Our panel

Brian Solis, Principal Analyst at Altimeter

As a digital anthropologist and futurist, Brian studies disruptive technology and its impact on business and society. He also enables businesses to adapt to new connected markets from the inside out.

Brian sets out to humanise technology and its effect on business and society. Brian’s current research explores digital transformation, innovation, experience design and the future of industries, trends and behaviour.

Andrew Seel, CEO, Qubist

Qubist is an enterprise level employee communications tool offering both employee advocacy and internal communications. It is trusted by major brands and companies including Iceland Foods, Suzuki, George at Asda and Institute of Chartered Accountants (ICAEW). It can be used in multiple languages globally.

Andrew’s digital experience goes back over 20 years to the early days of the web in 1996.

An expert in digital and advocacy marketing strategy, Andrew has since consulted for many brands globally including: Air Mauritius, Iceland Foods, Royal Bank of Scotland, ICAEW,  Saatchi & Saatchi, Mediacom, Virgin Atlantic, Haagen-Dazs, Wall’s, Four Seasons, Sony, Accenture, Money Advice Service and European Tour Golf.

Join us and Brian Solis on 3 May 2018, 4pm (BST), 8am (PT)

Sign up here to attend the webinar

The Qubist employee advocacy platform and proprietary Advocate Experience Management methodology allows global brands and businesses to quickly scale measurable word-of-mouth and achieve sustainable results.

Learn more about Qubist: Request a demo today

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Interested in learning what the Qubist platform and our Advocate Experience Management methodology can do for your brand? Get in contact and request a demo today

 

REQUEST A DEMO

 

 

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Mark Henshall
Mark Henshall
Mark is our Head of Content. He is an award-winning content strategist, travel writer and editor with more than 15 years’ experience in travel. Mark has a very rounded and integrated approach that combines his expertise in editorial and content (confident handling large and complex ventures) with his experience in online PR, SEO, social, conversion, UX and PPC for headline clients.

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