DO THINGS THAT MAKE A DIFFERENCE

Can we run our employee advocacy programme in different languages?

05/06/18 11:07 / by Nigel Cooper

Nigel Cooper

Global organisations can expect the best employee advocacy platforms to offer multiple languages to activate advocates internationally and drive global reach and relevance.

Having a mobile-first, multi-language employee advocacy app means you bring together a disparate workforce and maximise access to relevant content. Here are a few more things to know before starting your employee advocacy programme.

 

We want to reach a new talent pool – can employee advocacy help?

Multi-language for maximum growth

An employee advocacy programme that works as well for French, German and Chinese native speakers as English speakers, will give your company a huge advantage in reach, engagement and the new business it generates.

How do you increase your marketing reach in Spain, for example, if you have no Spanish functionality in the programme, or increase talent acquisition in China with no relevant, accessible content for a Chinese audience?

Qubist Tip: Running an employee advocacy programme in different languages requires an agile content approach in order to make it relevant to the audience. Qubist’s experience covers Europe, Africa and Asia including China. 

Employee Advocacy – How it brings together a disparate workforce

Easy for employees and admins

Giving all employees access to the content they want in their preferred language communicates the brand vision effectively, helps raise awareness of your EVP and allows colleagues to be passionate about their role in driving the brand forward.

For admins, content in their native language simplifies management.

Qubist Tip: Make sure your employee advocacy app is set up for Android and IOS as well as the desktop version – your employees will undoubtedly have a mix of devices and operating systems, so this is a must-have feature.

The Qubist employee advocacy platform and proprietary Advocate Experience Management methodology allows global brands and businesses to quickly scale measurable word-of-mouth and achieve sustainable results.

Learn more about Qubist: Request a demo today

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Interested in learning what the Qubist platform and our Advocate Experience Management methodology can do for your brand? Get in contact and request a demo today.

 

REQUEST A DEMO

 

 

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Topics: social media brand advocacy, employee advocates, Talent acquisition, recruitment, employee advocacy tool, HR, HR software, employee advocacy

Nigel Cooper

Written by Nigel Cooper

CPO of Qubist, writer, dog owner, father and smirker.

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