Qube Media is pleased to announce the publication of its first white paper covering Advocate and Influencer Marketing in the travel space: ‘How Air Mauritius Transformed their Reputation through UGC and Advocacy’. Download the free report here.
We have a special breakfast briefing this coming Thursday where our main speaker will be Andy Thompson, Social and Digital Manager, Iceland Foods.
Thompson has been instrumental in driving an innovative digital marketing approach in 2016, which has resulted in numerous industry awards including: The Drum Content Awards 2016 (Best Retail Content Marketing Strategy/Campaign); Retail Week Rising Stars (Social Media Team, Winner) and The UK Social Media Communications Awards 2016 (Best In-House Team Social Media and Best Community Engagement).
Part of Thompson’s approach this year has been to set up an Iceland advocate programme for employees and customers to increase word-of-mouth marketing to new levels. He says: “Word of mouth is very important because of the impact it has on brand perception.”
Qube Media is holding a breakfast briefing in central London next Thursday 24th November: How Iceland Foods is transforming retail marketing through advocacy.
Famously competitive with very tight margins, the retail market is being disrupted as brands seek to create a deeper relationship with the customer. Find out how Iceland Foods is transforming retail marketing through advocacy to gain the competitive edge.
This week Qube Media ran the latest of our events on advocate and influencer marketing in London looking specifically at the travel space and how travel reviews are a must-win area for brands.
Using Airbnb as a case study we examined how the travel review space has evolved, how brands can generate more positive word-of-mouth from advocates and influencers, and how brands can win this digital marketing battle in 2017.
This is clearly an exciting and fast-moving space, which generated a lot of discussion. Below are five key takeaways to help you get the competitive edge in 2017.