Soft drinks manufacturers enjoy an extraordinary reach into people’s lives and homes. But they also face challenging times – especially, it seems, traditional ‘carbonated’ drink brands.
Healthier options – like Innocent smoothies, and bottled water – are coming up fast. And the anticipated sugar tax will also need navigating.
These things in conjunction seem to us to spell out one clear message: now’s the perfect time to harness all your existing supporters.
Make the most of that incredible saturation to spread the love, and counter the opposition.