Social networks are the new marketplace for shoppers. Consumers are increasingly looking to Facebook, Instagram and Twitter for their online purchases.
For marketers, this means understanding how consumers use social networks, so they can turn them into brand buyers. Although direct purchases are not yet available through all social networks – watch this space closely - the inspiration and intent to buy is clear.
More than half (56%) of consumers who follow brands on social media sites do so to view products, says new research from loyalty analytics company Aimia that own the Nectar loyalty brand.