#LifeatSky: How Sky has driven recruitment through employee advocacy

[fa icon="calendar'] 17/07/18 15:12 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, employees sharing, social media sharing, Sky, recruitment, Talent acquisition


Take a look at the #LifeatSky hashtag and you’ll see a very active feed with employees busily tweeting across a huge range of topics from volunteering at beach cleans and women sharing their experiences on the Engineer Training Programme to snapshots of workplace gardens, teams attending award dinners and updates from presenters and correspondents such as Kay Burley, Sarah Jane Mee and Beth Rigby.

What comes across is authentic enthusiasm from staff who have been empowered to share their experiences and tell their own stories in a natural way through an employee advocacy programme. #LifeatSky reflects Sky’s vision and values and, importantly, its trust in its colleagues to speak for themselves with passion and integrity.

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Employee Advocacy: How Sky is leading the way in talent acquisition

[fa icon="calendar'] 28/02/18 16:00 / by Mark Henshall posted in advocate marketing, influencer marketing, Sky, Talent acquisition, recruitment, HR, employee advocacy


The cost of replacing one employee stands at £30,614 according to a report by Oxford Economics and Unum. And with competition mounting to secure the brightest minds, companies increasingly need to create localised strategies to find new ways to attract and retain the best talent and drive down recruitment costs.

Sky is one forward-thinking company that is using its employee advocates and networks to secure diverse talent and win a range of awards. Below we take a look at the recruitment challenge facing businesses in 2018 and how Sky is getting the edge.

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