This is where consumers or employees are explaining your brand to other consumers.
The art of Advocate Marketing is to encourage people who like your brand to talk about you more to others. These people can be fans of your brand, people who’ve just recently picked up on you or people who aspire to your brand in some way. They can also be employee advocates.
At the heart of advocate marketing is turning a satisfied customer into a superfan; someone who speaks about you positively, enjoys a better customer experience and, in turn, creates a new pipeline of customers for you. Or inspiring an engaged employee into a vocal brand advocate.
By doing advocate marketing well, you’re encouraging customer retention, while greatly increasing your customer acquisition rate.