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Customer and employee influencer marketing: Still sweet for big soft drinks brands

[fa icon="calendar'] 28/07/17 08:00 / by Andrew Seel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, FMCG, Soft Drinks, Food and Beverage, Coca-Cola, Red Bull

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Soft drinks manufacturers enjoy an extraordinary reach into people’s lives and homes. But they also face challenging times – especially, it seems, traditional ‘carbonated’ drink brands.

Healthier options – like Innocent smoothies, and bottled water – are coming up fast. And the anticipated sugar tax will also need navigating.

These things in conjunction seem to us to spell out one clear message: now’s the perfect time to harness all your existing supporters.

Make the most of that incredible saturation to spread the love, and counter the opposition.

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