Is an employee advocacy programme an alternative to our Intranet?

[fa icon="calendar'] 04/07/18 15:00 / by Caroline Jory posted in social media brand advocacy, influencer marketing, employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, disparate workforce, internal comms, employee comms, Intranet


Only 13% of employees use a company intranet according to research by Hinge & Social Media Today, a statistic that reflects the problem enterprise businesses are having in communicating with a disparate workforce. Impacting all sectors from fashion retail and supermarkets through to auto, finance and travel, using new tech solutions to communicate consistently and efficiently with staff is a growing concern for the C-suite.

If your intranet isn’t helping employees connect and engage with your organisation, it will impact productivity, culture and ultimately turnover.

Productivity improves by 20-25% in organisations with connected employees according to The McKinsey Global Institute - that equates to revenues worth $1.3 trillion per year.

Below we take a look at why you should consider an employee advocacy programme as an alternative to an Intranet to build better workplace communications.

 Employee Advocacy – How it brings together a disparate workforce

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