DO THINGS THAT MAKE A DIFFERENCE

Only 13% of employees use a company intranet according to research by Hinge & Social Media Today, a statistic that reflects the problem enterprise businesses are having in communicating with a disparate workforce. Impacting all sectors from fashion retail and supermarkets through to auto, finance and travel, using new tech solutions to communicate consistently and efficiently with staff is a growing concern for the C-suite.

If your intranet isn’t helping employees connect and engage with your organisation, it will impact productivity, culture and ultimately turnover.

Productivity improves by 20-25% in organisations with connected employees according to The McKinsey Global Institute - that equates to revenues worth $1.3 trillion per year.

Below we take a look at why you should consider an employee advocacy programme as an alternative to an Intranet to build better workplace communications.

Colleagues who are not office-based present a challenge to any company looking to keep all their staff connected, engaged and empowered.

Making sure employees are informed and receive consistent communication is a key benefit in adopting an employee advocacy programme. Below we offer some expert guidance on how Qubist has helped clients bring together and motivate a disparate workforce for measurable results.

One of the biggest benefits of running a tech-driven employee advocacy programme is the ability to harness relevant, real time data to build a commercial advantage. Working with leading UK brands, we understand the importance of being able to access and measure data in real-time to drive sustainable results.

Below we give some expert guidance on what kind of data you should be looking to have access to when you start your employee advocacy programme and why this functionality is critical to drive outcomes that tie back into wider business objectives.

We are delighted to announce Qubist's 'WAVE 2017: The Influence 2.0 Marketing Summit' has been shortlisted as a finalist in the Conference Awards 2018 for Best New Conference Launch category.

WAVE was our hugely successful launch event bringing together 150 expert digital practitioners and decision makers in Central London to debate the latest thinking on social influence, advocacy and engagement with a keynote speech by leading futurologist Brian Solis. Organised by Qubist, the UK's leading employee advocacy solution, the day was designed around the central premise that influencer marketing needs a radical rethink. The new summit explored the future of influence marketing – where brand employees and customers are the new influencers.

Companies need to find new ways to build awareness to reach and engage new and existing audiences against a backdrop of declining ROI on paid media and decreasing trust in brands from customers.

In 2018, employee advocacy is one approach to meet this challenge head on while building a more informed workplace through better employee engagement. Below we share some expert tips through our work on employee advocacy with the UK’s leading brands.