We're really excited to release the video sessions from WAVE 2017: The Influence 2.0 Marketing Summit. Watch them here.
Stay tuned for more details on WAVE 2018 in the coming months.
Watch Brian Solis's keynote speech at WAVE 2017.
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The travel industry has struggled in how best to approach and adopt Influencer Marketing in 2017, something we spoke about recently in this post.
We joined an expert panel for a session at World Travel Market (WTM) to look at these issues and opportunities, and explore how destinations can make the most of influencer and advocate marketing in 2018 (watch the video here).
We got the chance to catch up with some of our speakers at WAVE 2017 to ask them for a quick comment on influence and advocacy. Click on the video clips below to hear what they had to say.
We will be uploading videos of the summit's sessions soon to view. For images of the event go here.
WAVE 2017 certainly had a ripple effect this week with the hashtag #wave17summit alone trending on Twitter for six hours, achieving 1,366 endorsements and more than 10m impressions in one day.
But the main takeaway is we need to talk about Influence and what it really means.
Influencer Marketing requires a radical re-think. It isn’t about popularity or an attention game. As our keynote speaker, Brian Solis, said: “Influence is the ability to cause effect or change behaviour.” And this has to change influencer marketing thinking drastically.
We are now in a new era of influence. Influence 2.0 reflects the changing attitudes to influencer marketing – where customers and employees are valued as driving authentic brand awareness and engagement. Trust is critical in developing sustainable influence, and customers and employees have a high degree of trust within their personal networks.
In the quotes below, we take a snapshot of 7 leaders in the field to get a sense of the opportunities and challenges ahead.
