How social media employee advocacy can be truly transformative

[fa icon="calendar'] 08/05/17 11:33 / by Nigel Cooper posted in advocate marketing, social media brand advocacy, employee advocacy, employee engagement, HR, war on talent, social media employee advocacy, social business, HR software, employee benefits, human capital, Personal development, Workforce, employee advocacy platform, employee advocacy programme, employee advocacy tools, employer branding

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It’s quantifiably more powerful for an employee to share a message than a company itself: that’s shown.

Because, of course, people listen to other people: we’re not so interested in brands telling us they’re great.

Indeed, as reported in this LinkedIn guide, ‘according to the Edelman Trust Barometer, people are 3x more likely to trust company information shared by an employee than that shared by a CEO’.

Getting started in employee advocacy? Find out more here.

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