5 lessons Iceland Foods learned from starting an employee advocacy programme

[fa icon="calendar'] 29/01/18 16:00 / by Caroline Jory posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, Iceland Foods, advocate marketing, supermarkets, FMCG, retail, retail marketing, Retail employee advocacy, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, employer branding


When Iceland Foods first decided to scale up their employee advocate programme using advocacy tech platform Qubist, their goal was to engage and empower staff to talk more about the brand on social media to drive authentic reach, engagement and ultimately sales. 

Qubist powers global brands. Get in touch for a demo.

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How Iceland Foods increased brand awareness and growth through their employee advocates

[fa icon="calendar'] 20/09/17 14:14 / by Nigel Cooper posted in employee advocacy, employee engagement, social media brand advocacy, influencer marketing, Iceland Foods, supermarkets, FMCG, HR


The supermarket sector is fiercely competitive. In an innovative step to increase brand awareness and growth, Iceland Foods adopted employee advocacy platform, Qubist, to scale up its existing programme.

The ‘Iceland Insiders’ programme for employees switched on 450 advocates within the first 3 months resulting in 37.8 million impressions. Here’s how they did it:

 Download the Iceland Foods Case Study

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Customer and employee influencer marketing: Still sweet for big soft drinks brands

[fa icon="calendar'] 28/07/17 08:00 / by Andrew Seel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, FMCG, Soft Drinks, Food and Beverage, Coca-Cola, Red Bull


Soft drinks manufacturers enjoy an extraordinary reach into people’s lives and homes. But they also face challenging times – especially, it seems, traditional ‘carbonated’ drink brands.

Healthier options – like Innocent smoothies, and bottled water – are coming up fast. And the anticipated sugar tax will also need navigating.

These things in conjunction seem to us to spell out one clear message: now’s the perfect time to harness all your existing supporters.

Make the most of that incredible saturation to spread the love, and counter the opposition.

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