Fashion...turn to the left, Fashion...turn to the right - why big brands are putting customers and employees on the catwalk

[fa icon="calendar'] 05/07/17 14:09 / by Caroline Jory posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, Retail employee advocacy, Retail employee engagement, fashion, Fashion influencers


Maybe Bowie was onto something. Our White Paper: The next evolution of influencer marketing discovers fashion brands are right up there with the best – turning both to customers and employees to encourage them to promote their brands.

McKinsey & Co are clear. ‘Word of mouth is the primary factor behind 20-50% of all purchasing decisions’, they’ve said.

And our own Qube CEO Andrew Seel agrees.

‘Word-of-mouth is the oldest marketing there is,’ he says, ‘but technology has super-charged this area and is now allowing brands to roll out programmes at scale.’

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