Qubist Blog

5 lessons Iceland Foods learned from starting an employee advocacy programme

When Iceland Foods first decided to scale up their employee advocate programme using advocacy tech p...
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Asos shows the way with brand advocate success

It’s been coming. Asos finally overtook Marks & Spencer’s market valuation this month in what some d...
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5 expert quotes on employee advocacy

Employee advocacy online is transforming the way we think about peer-to-peer influencer marketing an...
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7 expert quotes on the new era of influence

We are now in a new era of influence. Influence 2.0 reflects the changing attitudes to influencer ma...
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Why employee ambassadors are key to success in employer branding

Charu Malhotra is a leader in employer branding marketing. Currently at Ferrero, Charu has led on em...
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How General Electric empowers their employee brand ambassadors to build a global employer brand

General Electric has earned a reputation as one of the very best examples of employer branding in th...
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How Thought Leadership can increase B2B brand awareness and sales

Thought leadership is a term often bandied about: what does it really mean? Broadly, it means adding...
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Taking control: Employee Engagement without the confusion

Doing ‘digital’ has always put the frighteners on some brands that worry, quite understandably, abou...
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Outdoor Retail Goods: How not to get left out in the cold

The outdoor goods market is big business but consolidation in the market over recent years reflects ...
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Banking on employees: new influencer marketing in financial services

Today, consumers look to personal recommendations – the ‘Holy Grail of advertising’, says Facebook’s...
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