DO THINGS THAT MAKE A DIFFERENCE

Brand marketing as you know it is dead: why dark social demands a new approach

[fa icon="calendar'] 23/01/19 17:22 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, employees sharing, messenger, messenger apps, dark social

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Marketing is undergoing a transformation in 2019 that is set to be one of the biggest seismic changes we’ve seen since social media first landed. In the last two years, the social landscape has been shifting to people communicating on dark social, directly one-to-one on their private messaging apps.

As more consumers transition to this private networking, brands are waking up to the reality that they can’t continue to run their digital marketing as they have been. At Qubist, we are hearing from more and more businesses as they seek to evolve new engagement strategies that allow them to reach and engage customers and crucially to track conversations and links on these messaging apps.

The stats on messaging app usage is compelling - messaging apps such as WhatsApp, Facebook Messenger and Instagram Direct Message now have more than 5 billion monthly active users worldwide according to HubSpot.

If you want your messaging to be heard on social in the coming year, you have to start to do things differently. At Qubist, we have 20 years experience as content marketers and social media consultants before we built the Qubist employee advocacy app. Employees are now a powerful influential group and, when empowered with the right advocacy tech tool, will drive personal and relevant engagement with customers that you can measure.

Qubist powers global brands. Get in touch for a demo.

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#LifeatSky: How Sky has driven recruitment through employee advocacy

[fa icon="calendar'] 17/07/18 15:12 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, employees sharing, social media sharing, Sky, recruitment, Talent acquisition

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Take a look at the #LifeatSky hashtag and you’ll see a very active feed with employees busily tweeting across a huge range of topics from volunteering at beach cleans and women sharing their experiences on the Engineer Training Programme to snapshots of workplace gardens, teams attending award dinners and updates from presenters and correspondents such as Kay Burley, Sarah Jane Mee and Beth Rigby.

What comes across is authentic enthusiasm from staff who have been empowered to share their experiences and tell their own stories in a natural way through an employee advocacy programme. #LifeatSky reflects Sky’s vision and values and, importantly, its trust in its colleagues to speak for themselves with passion and integrity.

Qubist powers global brands. Get in touch for a demo.

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Do employees mind being asked to share content on their personal networks?

[fa icon="calendar'] 13/07/18 11:42 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, employees sharing, social media sharing

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We are often asked, will employees want to share brand content to their own personal networks?

Having successfully guided global companies through this process to roll out their employee advocacy programmes, below we look at the key reasons your staff will want to get on board and share your content in the long-term.

Qubist powers global brands. Get in touch for a demo.

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