What’s the difference between Influencer Marketing, Referral Marketing and Advocate Marketing?

[fa icon="calendar'] 21/04/17 12:38 / by Nigel Cooper posted in advocate marketing, Earned Media, referral marketing, influencer marketing, affiliate marketing, micro influencers, employee referral programmes, Net Promoter Score, customer referral programmes, social media referral programmes, employee advocacy tools, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employer branding


We get lots of clients coming to us all the time essentially looking for the same thing - they want to use word of mouth marketing to drive brand awareness and increased revenue for a bigger business impact. But the language and marketing phrases they use can sometimes differ as this space is evolving rapidly and the disciplines can sometimes overlap.

We always say we can help, of course, and that word of mouth is an incredibly powerful marketing tool, but it is worth looking at a few of these terms to tease out the differences, processes and advantages to see what might work for you.

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