Marketing is undergoing a transformation in 2019 that is set to be one of the biggest seismic changes we’ve seen since social media first landed. In the last two years, the social landscape has been shifting to people communicating on dark social, directly one-to-one on their private messaging apps.
As more consumers transition to this private networking, brands are waking up to the reality that they can’t continue to run their digital marketing as they have been. At Qubist, we are hearing from more and more businesses as they seek to evolve new engagement strategies that allow them to reach and engage customers and crucially to track conversations and links on these messaging apps.
The stats on messaging app usage is compelling - messaging apps such as WhatsApp, Facebook Messenger and Instagram Direct Message now have more than 5 billion monthly active users worldwide according to HubSpot.
If you want your messaging to be heard on social in the coming year, you have to start to do things differently. At Qubist, we have 20 years experience as content marketers and social media consultants before we built the Qubist employee advocacy app. Employees are now a powerful influential group and, when empowered with the right advocacy tech tool, will drive personal and relevant engagement with customers that you can measure.