How to motivate your team to join an employee advocacy programme?

[fa icon="calendar'] 20/04/18 12:52 / by Caroline Jory posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy motivation


Motivating employees is critical to the long-term success of an advocacy programme and it’s important to get off to a good start.

Employees can be motivated by different things but in all cases feedback is essential. This should come in the form of automated gamification, thanks from senior management, seeing your original advocate post redistributed on the brand page, or occasional surprise and delight manual rewards. Here we share our experience of helping leading brands create sustainable programmes that motivate and retain colleagues as advocates in order to scale the programme over the long term. 

Qubist powers global brands. Get in touch for a demo.

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