What’s the difference between Influencer Marketing, Referral Marketing and Advocate Marketing?

[fa icon="calendar'] 21/04/17 12:38 / by Nigel Cooper posted in advocate marketing, Earned Media, referral marketing, influencer marketing, affiliate marketing, micro influencers, employee referral programmes, Net Promoter Score, customer referral programmes, social media referral programmes, employee advocacy tools, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employer branding


We get lots of clients coming to us all the time essentially looking for the same thing - they want to use word of mouth marketing to drive brand awareness and increased revenue for a bigger business impact. But the language and marketing phrases they use can sometimes differ as this space is evolving rapidly and the disciplines can sometimes overlap.

We always say we can help, of course, and that word of mouth is an incredibly powerful marketing tool, but it is worth looking at a few of these terms to tease out the differences, processes and advantages to see what might work for you.

Qubist powers global brands. Get in touch for a demo.

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Facemash to Cash Money: How Social Grew Up

[fa icon="calendar'] 20/03/17 15:13 / by Nigel Cooper posted in advocate marketing, Earned Media, Social media, Facebook, Customer engagement, employee engagement, brand advocacy, brand advocates, brand ambassadors, brand fans


It is estimated Facebook will close in on 2 billion monthly users by the middle of this year. That’s the total population of China, the US and Russia combined, and then some. It raked in $27.6 billion in total revenue for 2016 and its last quarter in 2016 beat most analysts’ predictions with a strong profit of $3.568 billion.

It’s easy to watch the latest cat gif in bed in the morning and forget how ubiquitous the social network is and how it’s permeated so many of our lives. It was 2003, when Mark Zuckerburg at Harvard changed a programme he had created as a second-year student from Facemash to Thefacebook.

How social has grown up matters because of the opportunity it offers brands, with the right approach, to get in front of their target audience and convert them [read on].

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Qubist Interview: Inside Advocacy with The Good Agency’s Chris Norman

[fa icon="calendar'] 08/02/17 14:40 / by Nigel Cooper posted in advocate marketing, influencer marketing, Earned Media, data, charity


Chris Norman, Strategy Director and MD, The Good Agency, tells us how data is influencing customer relationships and why brands need to begin to focus more on the value they offer.

How they work with influencers to create an emotional connection to campaigns based on human values.

And how Advocate Marketing is an opportunity to activate advocates for social good at scale.

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Qubist Interview: Inside Advocacy with MEC’s Maria Dsouza

[fa icon="calendar'] 01/02/17 13:02 / by Nigel Cooper posted in advocate marketing, influencer marketing, brand fans, Earned Media, Advertising


Maria Dsouza, Social Media Director, MEC, tells us what Advocate Marketing is and why it’s an opportunity to get the right people speaking on your behalf

She explains how the Paid, Earned and Owned Media landscape looks right now and where the budgets are going.

And gives us an insight into the power of conversations and how that stacks up against advertising.

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