7 expert quotes on the new era of influence

[fa icon="calendar'] 25/10/17 16:33 / by Caroline Jory posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, quotes, doug kessler, Minter Dial, Andrew T Stephen, Dave Kerpen, Dinah Alobeid, Rick Wion, Jay Bear, Influence 2.0, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, employer branding


We are now in a new era of influence. Influence 2.0 reflects the changing attitudes to influencer marketing – where customers and employees are valued as driving authentic brand awareness and engagement. Trust is critical in developing sustainable influence, and customers and employees have a high degree of trust within their personal networks.

In the quotes below, we take a snapshot of 7 leaders in the field to get a sense of the opportunities and challenges ahead.

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