Beyond Paid Media: How Employee Advocacy drives ROI

[fa icon="calendar'] 27/06/18 15:41 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, paid media, Advertising, Digital advertising, ROI


Paid advertising is suffering huge spending cuts as marketers question its relevance and effectiveness for today’s consumer. P&G has cut its agency spend by $750m in the past three years and plans to increase that figure to $1.2bn by 2021.

The exponential rise in ad blockers demonstrates consumers are voting with their feet to experience content in ad-free environments. In an age of transparency and fake news, mass advertising feels ham-fisted and just doesn’t cut it any more. To compound this, paid costs are rising sharply as platforms reach maximum ad load. Facebook CPMs increased by 171% during the first half of 2017 alone according to adstage.

Employee advocacy has gained traction for CMOs as a more direct approach to consumers, which delivers stronger ROI. Below we take a look at how it delivers on the bottom line.

 See 'How employee advocacy increases marketing reach and engagement'

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All eyes on me: Digital spend overtakes TV for the first time

[fa icon="calendar'] 07/04/17 16:35 / by Caroline Jory posted in advocate marketing, influencer marketing, advocacy, TV advertising, Online advertising, Digital advertising


2017 will be the first year that more money is spent on digital advertising than on TV advertising. The announcement last month followed ITV’s publication of their full year results for 2016, showing a fall in ad revenues for the first time since 2009.

The announcement heralded a swathe of industry commentary on the issues and challenges both TV and online advertising face.

So what’s led us to this milestone?

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