Qubist Blog

How Lenovo is driving brand advocacy to build longer lasting customer relationships

Lenovo’s EMEA Brand Advocacy Manager, Chloe Jones, is driving brand advocacy to build longer lasting...
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Brian Solis announced as keynote speaker for WAVE 2017: The Influencer Marketing Summit

We are excited to announce that Brian Solis, Principal Analyst at Altimeter, the digital analyst gro...
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Home retail: How Word of Mouth Marketing helps sell higher-ticket items

Everything’s changed. We used to talk, as marketers, about a ‘path to purchase’. Even that thinking ...
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Customer and employee influencer marketing: Still sweet for big soft drinks brands

Soft drinks manufacturers enjoy an extraordinary reach into people’s lives and homes. But they also ...
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Car and bike manufacturers driving sales through customer and employee influencers

Car and motorbike manufacturers are among many brands experimenting with handing over marketing-cont...
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Fashion...turn to the left, Fashion...turn to the right - why big brands are putting customers and employees on the catwalk

Maybe Bowie was onto something. Our White Paper: The next evolution of influencer marketing discover...
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Retail Employee Engagement: How to sell to the C-Suite – A quick guide for marketers

Improving employee engagement can help businesses retain the best minds, win the war for talent, inc...
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How telecoms giants are switching on customers and employees

New technology is of course key to the new influencer marketing – as is communications. What we have...
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How beauty brands are enabling customers and employees to be their champions

Have you heard about the new wave in Influencer Marketing? This moves it away from simply big-name c...
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4 top tips for building an employer brand. Plus, how HomeServe serves...

We all spend a lot of time concentrating on how to be an attractive brand to our customers. Less dis...
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