How Lenovo is driving brand advocacy to build longer lasting customer relationships

[fa icon="calendar'] 23/10/17 14:37 / by Caroline Jory posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, customer advocates, Lenovo, CRM, Customer Relationship, Brand awareness, Customer engagement, Millennials, Generation X


Lenovo’s EMEA Brand Advocacy Manager, Chloe Jones, is driving brand advocacy to build longer lasting customer relationships that help to drive online engagement and brand awareness.

Ahead of Chloe speaking at the forthcoming WAVE 2017 event, we talked to her about her work at Lenovo and how giving top advocates and influencers the opportunity to enjoy insider experiences at trade shows is a winning strategy.

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WAVE 2017 Interview: Pete Jenkins, Founder Gamification+ Ltd, Chair of GamFed

[fa icon="calendar'] 30/05/17 11:14 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, customer advocacy, Infuencer Marketing, Gamification, CRM, employee retention, employee loyalty, gaming, WAVE 2017, WAVE2017Summit


Pete Jenkins, founder of GAMIFICATION+ LTD, will be speaking at WAVE 2017: The Influencer Markeing Summit, 14th November, London. He has advised and trained companies of all sizes globally on the use of Gamification and took the No 1 spot on the Gamification Gurus Power 100 in February 2016.

Pete is also Chair of GamFed (the International Gamification Confederation), Entrepreneur in Residence at the University of Brighton and recently became Practice Director, Gamification at Intelestream Inc. in Chicago, USA.

We caught up with him this week on how gamification is changing marketing.

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