Employee Advocacy: Where do we get content for our advocacy programme?

[fa icon="calendar'] 15/05/18 16:04 / by Andrew Seel posted in social media brand advocacy, influencer marketing, employee advocates, Influencers, advocacy marketing, content marketing, content creation, employee advocacy platform, employee advocacy, advocate marketing


This is one of the most frequent questions we get asked from clients starting an employee advocacy programme. The good news is there is a minimum of resource and time needed to create content that is effective and there is a huge amount of existing content you’ll be able to use for your employees to get going. Sound good? Let’s get started.

A significant amount of content relevant to employee advocates can be sourced from existing content that can be re-used in your programme, whether you want to use it to drive your marketing strategy or for talent acquisition.

See 'Employee advocacy success: What type of content will advocates share?'

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