The beauty industry and influencer marketing make for a perfect match, with brands actively collaborating with influencers on social networks to make best use of the visual format and high levels of user engagement to build brand awareness and loyalty.
Have you heard about the new wave in Influencer Marketing?
This moves it away from simply big-name celebrity influencers, and into the realm of word-of-mouth social sharing among friends and peers. It’s a dramatic shift that we’re actively involved in.
This new wave – where you activate your own customers and employees as key brand advocates – is taking off across many sectors.
And one of these is beauty...