How Thought Leadership can increase B2B brand awareness and sales

[fa icon="calendar'] 04/08/17 11:49 / by Nigel Cooper posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, B2B Marketing, B2B social media advocacy, Thought Leadership, employer branding


Thought leadership is a term often bandied about: what does it really mean?

Broadly, it means adding value. In a world awash with information, it means providing carefully-researched and constructed content that actually gives something of use to your own specific, targeted readers and customers. Or, indeed, if you’re a membership organisation, to your members, or subscribers.

This sits super snugly with new ideas around Influencer Marketing: that your expert B2B brand offers valuable, exclusive content to your customers and/ or employees for them to then share across social media, thus spreading your word to like-minded and trusting others, while also enhancing their own image.

The right thought leadership sensitively delivered can significantly impact on awareness of your brand across your sector. And, critically, on sales.

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WAVE 2017: The Influencer Marketing Summit launches

[fa icon="calendar'] 04/05/17 07:45 / by Caroline Jory posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, B2B Marketing, B2B social media advocacy, social media brand advocacy, Customer engagement, Customer Experience


Wave 2017: The Influencer Marketing Summit is coming to London on 14th November 2017.

Powered by Qubist, it’s going to be the biggest influencer marketing event in the UK designed for marketers looking to launch or grow customer and employee advocacy programmes. 

Early bird tickets are on sale now. Register for the event today and join 300 expert digital practitioners to hear from industry leaders presenting talks, panel discussions and case studies on how to put customers and employees at the heart of your brand engagement approach.

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Why advocate marketing is a perfect fit for any membership organisation

[fa icon="calendar'] 02/05/17 10:05 / by Mark Henshall posted in advocate marketing, B2B Marketing, Membership Marketing, social media advocacy, B2B social media advocacy, association marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employer branding, HR Tech, employee advocacy tools, social media marketing


The brilliant thing about being a B2B member association – or other, similar type of body – is that you already have all you need.

You’re a seriously well-established expert in your field – you are your field – admired, valued and needed, both by your members and your customers.

You’re set up… 

Download the ICAEW case study

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