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The Power of Employee Advocacy for Talent Acquisition (Matt Alder Podcast)

Qubist CEO, Andrew Seel, recently joined Matt Alder on his popular Recruiting Future podcast to talk about how employee advocacy can drive talent acquisition effectively.

Matt has a huge amount of experience in recruiting and has worked with some of the leading global brands. He sees a huge untapped opportunity in employee advocacy with its proven ability to promote employer brands and solve recruiting challenges. Below are some of the key insights Matt and Andrew discussed, including Qubist’s work with top retailer John Lewis and Partners. You can listen to the full podcast here.

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What is employee advocacy exactly and what does an employee advocacy app do?

Employee advocacy transforms business communications empowering your employees to become brand advocates, drive growth and recruit the top talent.

The Qubist app empowers a company’s workforce to share content, increasing brand engagement and awareness to reach the best candidates. There is a large, untouched ‘passive’ talent market, which employee advocacy can successfully reach and convert through word of mouth, referrals and increased transparency about company culture.

What recruitment challenges can employee advocacy solve?

How do you reach and attract the best candidates in the market, especially with such a significant passive candidate market?

With the decline in traditional advertising ROI, the rising costs of Paid Media and inability for brands to achieve cut-through when people are turning on ad blockers in their millions, employee advocacy offers a new and effective referral and recruitment approach.

Employees are able to reach their friends, peers and wider network in a way that brands cannot achieve alone. Having these personal connections in their network provides a deeper and more meaningful relationship through which to attract relevant candidates.

This is especially true with the rapid rise of ‘dark social’ – private messaging apps (like Whatsapp, Facebook Messenger or Instagram Direct) – where one-to-one, direct conversations are the new normal. It demands a new approach.

Why trust, transparency and a personal connection are so important

People listen to people. We are much more likely to act on the advice and recommendations of our personal connections as there is a high degree of trust and authenticity.

This is why employee-driven social marketing has such a big impact on recruitment. According to MSL Group, brand messages shared by employees on social media earn 561% more reach than the same messages shared by the brand’s social media channels – and eight times more engagement.

The importance of senior stakeholder buy-in

With one of Qubist’s clients, John Lewis and Partners, the buy-in comes from the very top, actively supported by Managing Director, Paula Nickolds. Read more here.

See 'Employee Advocacy Programmes: What data do we get to measure progress?'

Learn more about Qubist: Request a demo today

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Qubist transforms business communications empowering your employees to become brand advocates and drive growth.

 

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Mark Henshall
Mark Henshall
Mark is our Head of Content. He is an award-winning content strategist, travel writer and editor with more than 15 years’ experience in travel. Mark has a very rounded and integrated approach that combines his expertise in editorial and content (confident handling large and complex ventures) with his experience in online PR, SEO, social, conversion, UX and PPC for headline clients.

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