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7 expert quotes on the new era of influence

We are now in a new era of influence. Influence 2.0 reflects the changing attitudes to influencer marketing – where customers and employees are valued as driving authentic brand awareness and engagement. Trust is critical in developing sustainable influence, and customers and employees have a high degree of trust within their personal networks.

In the quotes below, we take a snapshot of 7 leaders in the field to get a sense of the opportunities and challenges ahead.

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1. “Marketers need to tread carefully if they want to use human beings as marketing media. I like total transparency—between the brand and the influencer as well as between the influencers and their audiences. Without these things, marketers risk ruining natural, organic relationships between like-minded people.

The rush to monetize relationships often feels a bit ‘icky’ to me. I understand that brands have lost their traditional intermediaries and are desperate to reach new audiences. But influencer marketing sometimes feels like a lazy shortcut for people who aren’t up for the hard work of building their own audience.”

-- Doug Kessler, Creative Director, Velocity Partners

Getting started in employee advocacy? Find out more here.

2. “In order to engage with your customers and employees at a deeper level, it is first important to consider and share the reason why your brand exists. Secondly, engagement must be like a two-way conversation: Give and Take. Listen and Connect. Thirdly, build trust through actions not words. This is why powerful branding is personal. It's more about mindset than it is about the product/service you offer.”

-- Minter Dial, Founder, Speaker, Storyteller, Myndset

3. “Turn your Influencer Marketing on its head by using everyday influencers”

-- Andrew T Stephen, Associate Dean of Research & L'Oréal Professor of Marketing at the University of Oxford - Saïd Business School

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4. "Your brand advocates are more valuable than any advertisement you could ever buy."

-- Dave Kerpen, Chairman Likeable Media, NYT Best Selling Author

5. “Employees are more than workers. They’re your best untapped storytellers”

-- Dinah Alobeid, Director of Communications at Brandwatch

6. “Advocacy can propel a brand unlike any other paid or unpaid media.”

-- Rick Wion, Senior Director of Consumer Engagement at the Kellogg Company

7. “Activate your fans, don’t just collect them like baseball cards.”

-- Jay Baer, NYT Best Selling Author and President at Convince&Convert

The Qubist employee advocacy platform and proprietary Advocate Experience Management methodology allows global brands and businesses to quickly scale measurable word-of-mouth and achieve sustainable results.

Learn more about Qubist: Request a demo today

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Interested in learning what the Qubist platform and our Advocate Experience Management methodology can do for your brand? Get in contact and request a demo today

 

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Caroline Jory
Caroline Jory
Sales and Marketing Director at Qubist

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