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5 talks on customers not to miss at WAVE 2017 Influence 2.0 Marketing Summit

We’re really excited to have some excellent talks lined up at WAVE 2017 Influence 2.0 Marketing Summit that reflect the way innovative brands and agencies are developing the way they interact with customers to drive engagement and advocacy.

Below we’ve picked 5 talks not to miss that cover different areas of the customer experience and how in the new era of influence customer advocacy is a critical part of influencer marketing strategy.

Get your tickets to WAVE 2017: waveinfluencersummit.com

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1. 'RIP Influencer Marketing. Welcome to Influence 2.0.' Brian Solis, Best-selling author and principal analyst, Altimeter

In his keynote speech ‘RIP Influencer Marketing. Welcome to Influence 2.0’ award-winning author Brian Solis explores Influence as one of the most promising, but misunderstood and least appreciated programs in the marketing mix. An influencer in his own right who has studied digital influence dating back to 1997 and is one of the founding fathers of influencer engagement and marketing, Brian will demonstrate that the possibilities of influence are only just beginning to be realised.

He will also state his belief that how marketers think about today’s influencers and what’s possible (and needed) are not in alignment. This will be an engaging session, where Brian will introduce his vision for what he calls “influence 2.0” and how to design more productive and rewarding programmes that might starts with marketers but also expand across the organisation.

2. How fan advocacy is changing event sponsorship with We Are Social (on Adidas), Millharbour Consultancy and Qubist

Chaired by We Are Social’s Influencer Manager Florencia Lujani, this session promises to be a real eye-opener as we explore fan advocacy and its huge potential for brands and events. Sophie Morris, Strategic Marketing and Sponsorship Consultant, Director Millharbour Consultancy will talk about how O2 Rose Army and AIG use fan advocacy to amplify sponsorship.

We’ll also hear from Joe Weston, Group Account Director, We Are Social (on Adidas), on their influencer work. Lastly we hear from Qubist, who will speak about their campaign which switched on golf influencers to amplify an Air Mauritius sponsored golf event.

3. How Lenovo fosters brand advocacy through real-time events

Chloe Jones, Brand Advocacy Manager, Lenovo, is leading the way in Lenovo being able to harness the strength of its customer relationships and deepen them through real-time events. In a recent interview with Qubist she said: “These face to face interactions and experiential activities really help foster lasting relationships and complement our efforts to create online social engagement. This is when we see online buzz and social engagement really take off; it’s organic, authentic and user-generated which makes it highly valuable in enabling our brand to reach newer, wider audiences.”

 Lenovo’s case study will be an empowering masterclass for marketers looking to work more closely and sustainably with their best customers. As Jones said: “We place value and focus on listening to our advocates, seeking their feedback and input, empowering them. These interactions foster loyalty, which in turn helps strengthen our brand’s customer acquisition and retention efforts.”

4. How reviews and recommendations drive customer advocacy with Bazaarvoice and Tails.com

Reviews and recommendations are a huge part of the customer experience today but a space that is often neglected by brands, in particular to how they impact on customer advocacy. In this session, Craig Hanna, Managing Director GMA, Director, Cohesion, explores how reviews and recommendations can drive customer advocacy and give brands a competitive edge. We’ll hear from Joe Rohrlich, General Manager, EMEA, Bazaarvoice, and Kat Knocker, Head of Product and Customer Experience, Tails.com, on what will be a topical and intriguing session.

5. Content in Context, Phil Mitchelson, Marketing Director Copa90

Phil is the Marketing Director at Copa90, a Cannes Lion and Bafta award-winning content and media business in London. The Copa90 Network reaches and engages over 15 million fans worldwide via a collection of the most influential brands in global football fan culture. Current Copa90 partners include Coke, Adidas, Pepsi, Hyundai, Nissan and Manchester City.

Phil loves nothing more than telling epic stories and building engaged communities, wherever they consume and expect great content. In this session, he will outline his vision of content in context and the 11 stages of content disruption – what is it and what does it mean for brands. He will also ask what is the new era of influence and how can brands create their own influencer network. Using the Copa90 case study, Phil will demonstrate how content served in context to an event wins every time.

Learn more at WAVE 2017

Get your tickets to WAVE 2017: waveinfluencersummit.com

Join Brian Solis and other leading experts in building brand influence and advocacy at WAVE 2017 Influence 2.0 Marketing Summit on 14 November, Kings Place, London

Leading brands including Ryanair, L’Oreal, Suzuki, Yotel, Time Inc, Kuoni, Air Mauritius, Warner Bros, Orange Business Services, American Express, EDF, NSPCC, The FA, Costa, General Electric, The Dune Group have already signed up to attend.

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Caroline Jory
Caroline Jory
Sales and Marketing Director at Qubist

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