DO THINGS THAT MAKE A DIFFERENCE

Brand marketing as you know it is dead: why dark social demands a new approach

[fa icon="calendar'] 23/01/19 17:22 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, employees sharing, messenger, messenger apps, dark social

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Marketing is undergoing a transformation in 2019 that is set to be one of the biggest seismic changes we’ve seen since social media first landed. In the last two years, the social landscape has been shifting to people communicating on dark social, directly one-to-one on their private messaging apps.

As more consumers transition to this private networking, brands are waking up to the reality that they can’t continue to run their digital marketing as they have been. At Qubist, we are hearing from more and more businesses as they seek to evolve new engagement strategies that allow them to reach and engage customers and crucially to track conversations and links on these messaging apps.

The stats on messaging app usage is compelling - messaging apps such as WhatsApp, Facebook Messenger and Instagram Direct Message now have more than 5 billion monthly active users worldwide according to HubSpot.

If you want your messaging to be heard on social in the coming year, you have to start to do things differently. At Qubist, we have 20 years experience as content marketers and social media consultants before we built the Qubist employee advocacy app. Employees are now a powerful influential group and, when empowered with the right advocacy tech tool, will drive personal and relevant engagement with customers that you can measure.

Qubist powers global brands. Get in touch for a demo.

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5 ways to transform your employee advocacy programme in 2019

[fa icon="calendar'] 19/12/18 12:03 / by Caroline Jory posted in social media brand advocacy, employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, HR Tech, 2019

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While there have been a number of debates this year on LinkedIn and Twitter about how to do employee advocacy well, one of the biggest shifts I've seen over recent months is the general consensus that employees know their company, products and services better than anyone.

By empowering employees to advocate for their company – not to be a voice box, but to genuinely share  their expertise and insight, cultural insights into working life, career stories and jobs – you will significantly increase authentic reach, engagement and trust around your brand, as well drive up employee engagement.

See the Qubist technology behind successful employee advocacy programmes  globally

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How Employee Advocacy makes a huge impact on talent acquisition

[fa icon="calendar'] 20/11/18 18:06 / by Caroline Jory posted in social media brand advocacy, employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, HR Tech, recruitment, recruitment process, Talent acquisition

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An employee advocacy programme can fundamentally transform the recruitment process and your ability to attract the best talent on the market, and hold on to them.

At Qubist, we've seen this success first hand across multiple sectors and below is  snapshot of some of the media coverage we've had explaining how employee advocacy can deliver sustainable results with the right tech and methodology.

See the Qubist technology behind successful employee advocacy programmes  globally

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5 ways to drive a successful employee advocacy programme

[fa icon="calendar'] 21/08/18 11:42 / by Caroline Jory posted in social media brand advocacy, employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, HR Tech

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What makes an employee advocacy programme successful in the long run?

To make sure your new programme starts very strongly and then continues to grow and deliver sustainable results, take a look at Qubist's insights on how to drive a successful employee advocacy programme below.

See the Qubist technology behind successful employee advocacy programmes  globally

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#LifeatSky: How Sky has driven recruitment through employee advocacy

[fa icon="calendar'] 17/07/18 15:12 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, employees sharing, social media sharing, Sky, recruitment, Talent acquisition

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Take a look at the #LifeatSky hashtag and you’ll see a very active feed with employees busily tweeting across a huge range of topics from volunteering at beach cleans and women sharing their experiences on the Engineer Training Programme to snapshots of workplace gardens, teams attending award dinners and updates from presenters and correspondents such as Kay Burley, Sarah Jane Mee and Beth Rigby.

What comes across is authentic enthusiasm from staff who have been empowered to share their experiences and tell their own stories in a natural way through an employee advocacy programme. #LifeatSky reflects Sky’s vision and values and, importantly, its trust in its colleagues to speak for themselves with passion and integrity.

Qubist powers global brands. Get in touch for a demo.

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Do employees mind being asked to share content on their personal networks?

[fa icon="calendar'] 13/07/18 11:42 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, employees sharing, social media sharing

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We are often asked, will employees want to share brand content to their own personal networks?

Having successfully guided global companies through this process to roll out their employee advocacy programmes, below we look at the key reasons your staff will want to get on board and share your content in the long-term.

Qubist powers global brands. Get in touch for a demo.

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Can we run our employee advocacy programme in different languages?

[fa icon="calendar'] 11/07/18 13:17 / by Nigel Cooper posted in social media brand advocacy, employee advocates, employee advocacy tool, HR, HR software, employee advocacy, Languages, Multi-language

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Global organisations can expect the best employee advocacy platforms to offer multiple languages to activate advocates internationally and drive global reach and relevance.

Having a mobile-first, multi-language employee advocacy app means you bring together a disparate workforce and maximise access to relevant content. Here are a few more things to know before starting your employee advocacy programme.

 Getting started in employee advocacy? Find out more here.

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Is an employee advocacy programme an alternative to our Intranet?

[fa icon="calendar'] 04/07/18 15:00 / by Caroline Jory posted in social media brand advocacy, influencer marketing, employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, disparate workforce, internal comms, employee comms, Intranet

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Only 13% of employees use a company intranet according to research by Hinge & Social Media Today, a statistic that reflects the problem enterprise businesses are having in communicating with a disparate workforce. Impacting all sectors from fashion retail and supermarkets through to auto, finance and travel, using new tech solutions to communicate consistently and efficiently with staff is a growing concern for the C-suite.

If your intranet isn’t helping employees connect and engage with your organisation, it will impact productivity, culture and ultimately turnover.

Productivity improves by 20-25% in organisations with connected employees according to The McKinsey Global Institute - that equates to revenues worth $1.3 trillion per year.

Below we take a look at why you should consider an employee advocacy programme as an alternative to an Intranet to build better workplace communications.

 Employee Advocacy – How it brings together a disparate workforce

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Beyond Paid Media: How Employee Advocacy drives ROI

[fa icon="calendar'] 27/06/18 15:41 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, paid media, Advertising, Digital advertising, ROI

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Paid advertising is suffering huge spending cuts as marketers question its relevance and effectiveness for today’s consumer. P&G has cut its agency spend by $750m in the past three years and plans to increase that figure to $1.2bn by 2021.

The exponential rise in ad blockers demonstrates consumers are voting with their feet to experience content in ad-free environments. In an age of transparency and fake news, mass advertising feels ham-fisted and just doesn’t cut it any more. To compound this, paid costs are rising sharply as platforms reach maximum ad load. Facebook CPMs increased by 171% during the first half of 2017 alone according to adstage.

Employee advocacy has gained traction for CMOs as a more direct approach to consumers, which delivers stronger ROI. Below we take a look at how it delivers on the bottom line.

 See 'How employee advocacy increases marketing reach and engagement'

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NEW Webinar: Why will candidates choose you? How employee advocacy is creating a revolution in talent acquisition

[fa icon="calendar'] 15/06/18 14:48 / by Caroline Jory posted in employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, recruitment, Talent acquisition, recruitment process, candidate process, HR

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We’re excited to announce that in our next webinar Robert Peasnell, MD, TMP Worldwide will join Andrew Seel, CEO at Qubist to discuss how organisations can influence today’s job applicants to choose you.

The live webinar ‘Why will candidates choose you? How employee advocacy is creating a revolution in talent acquisition’ will take place 3rd July, 4pm (BST), 8am (PT), 11am (ET).

The webinar will discuss who influences the people you’re trying to reach, explore various case studies from Qubist and TMP Worldwide, and how working with employee advocates helps enterprise businesses gain a competitive advantage.

To attend the webinar, register your interest here

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