Using Qubist, Air Mauritius encouraged 100s of golf influencers to share branded content about the AfrAsia Golf Tournament on social media .
Once again, the campaign exceeded all targets and achieved signficantly higher ROI than advertising equivalents.
In just 12 days, golf influencers reached more than 12 million people with Air Mauritius branded messaging about the golf tournament.
Download the golf influencers case study on the right.
“There's a half-life to sports content. It's important to get it out to fans quickly before it loses news value.” Adidas, 2014.