Challenge: To drive stronger ROI for sponsorship of golf event and build awareness of commercial messaging to new audiences.
Air Mauritius was seeking ways to get more from their sponsorship deal of the AfrAsia golf championship. Previously they had achieved low levels of brand awareness beyond a logo on hoardings.
We look at how Air Mauritius encouraged 100s of golf influencers to share branded content about the AfrAsia Golf Tournament on social media.
In this success story, you’ll find out how Qubist helps Air Mauritius: