advocate marketing case study smarter business network

ICAEW Business Advice Service commissioned Qube 3 years ago to build and develop social media strategy. 

Once their blog and social channels were well established, we launched a highly successful advocate marketing and influencer programme for them using Qubist, called the Smarter Business Network.

The programme generates digital word of mouth for the ICAEW BAS brand and places them as online experts in providing business advice for UK businesses and startups.

Download the advocate marketing case study by filling out the form on the right.

In its first year, the Smarter Business Network achieved:

  • 36 million brand impressions
  • 10,000 brand endorsements
  • 30 shares per month, per advocate

“Qubist has significantly increased engagement with our brand online and driven high levels of brand awareness - for significantly less than we'd have spent on advertising.” Harpreet Panesar, ICAEW.

See also: How to turn satisfied customers into superfans - a step by step guide

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